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If it sounds like a lot of bother to test and tweak your words, consider the potential payoff. Here are some examples of conversion-rate boosts that Chris’s team has seen simply from testing and tweaking words:
- 6% increase in e-commerce transactions for luxury homeware goods retailer Annie Selke
- 6% increase in qualified leads for Magento Enterprise digital-commerce solution
- $1 million increase in revenue per month for BuildDirect.com
Who wouldn’t love results like that? But … how do you test? Which tweaks pay off?